The world is a strange place to be, at the moment. The world of marketing seems to be in even stranger. It seems that rationality is simply out of the window as we walked panic in times of economic crisis. See examples of companies that propose the exact opposite of what they should do, and these are characterized by extremely intelligent people hiring other form of extremely talented people, teams, brainstorming, and ultimately decide on the best way to run. But there is so much shitThere's incredible.
Lets talk marketing. The average person (as well as the high average marketers) might think the best thing to do in times of crisis is to cut advertising budgets and simply channel funds remaining in the well-known and tested forms of media. Now you can dismantle that thought just a bit.
* The times are tough and companies are struggling to
* Ok, we need to shorten
* The budget has been cut, so we must be careful where we spend our money
* Allowsspend what we previously (you do the same things that you properly in this position is primarily made?)
* Search That's a great show! (it is possible with your competitors on page 3,7,9,11,17,22 and 33 Well done.)
* Im not sure how the ad out, but it looked good right? The others here so it must work.
It seems a little clearer why does the amount of funding and spend just not sure? You may also need to cut your marketing budget, butit does not mean you should stick your usual, often involve fundamentally flawed way. Remember, the usual ways are exactly what you (you are the advertiser, not expressly approved in you) stuck in the first place! The only way out is to really set itself apart from the crowd. Be different, to act differently and think differently. Not otherwise is the exact reason why people stop to buy or attempt to your offer.
Another big problem is that everyone tries to target the massesare the most important characteristic that bonds of this group is that it simply does not matter but at the same time represent the majority of the population to purchase. They do not care if your ad looks good, or how your new football boots by some guy they could never be worn. You must remember that the times for the masses, economic and financial crisis are hard hard hits to the masses, the same masses have determined they are.
Now tell me the reasons behind this marketing approach. YouThe target group are people who do not really care and do not have the money to buy from and your product. How much money do you want to waste? How many ads you need to print out and display before you realize it's just not working?
If there are hard those products that are a cut above the rest, those who are amazing and extraordinary will prevail. Why? Since they are not interested, and unwanted by the masses. To fight the real estate market in the UK, USA and Australia, but what kindof property we are talking about? We talk about the property for the masses. We are not talking about the water in front of homes worth several million dollars. As an example, suppose you Donald Trump, the mid-2008 during a time when the housing market in the pits, sold his home to Florida for 100 million U.S. dollars! The housing crisis that we really are talking about, the typical real estate prices go down, and brings a large number of people joined them. The whole economic and financial downturncould be attributed to sub-prime mortgage crash hard accompanied with the devaluation of the nature of the properties (all be it a slightly abbreviated!). If you were to sell the subprime mortgages? The same people who do not buy your products today, the masses.
I do not think that I am extremely bright, but you need not be. Just think about it. The old methods of marketing and advertising is useless, because people now simply do not care to advertise. Theydo not buy FHM on your ads and TV use commercial breaks, you look to fill their drink. TV advertising and magazine advertising once worked because they were different and the alternatives scarce. Traditional media needs the distraction of the attention of a user to absorb the message that you are trying to depict. This does not work anymore! The people are immune to ads and subconsciously and consciously tune-out or flick to the next page, if they are subjectan ad. They have seen hundreds and thousands of these before, maybe even sell millions who over their lifetime why would they care? Do you read all your spam?
Such is the sad truth:
1. People do not care
2. People have not the money
3. The people do not even notice it.
But I by a popular magazine for men and I see hundreds of examples of the same crappy material and the marketing to sell exactly these people! Amazing.
How do you getaround him? . Create Create something that is really worth viewing and is not addressed to a committed minority to the masses. Hang on, you say that's where all the people and the money is! If you only have this issue then please go back to the beginning of this post and read again. Takes you straight to the masses only in the "me too" category and you will inevitably fail. Even in times of crises, the minority, namely those who try new things, such as (innovators and early adopters)try new things if they believe it ads value to them. Go for the niche market and the source der''Anlaufstellen 'and aim directly. They are the ones who are interested in buying, and if they want, they will talk about it, so why would I call them "contact points".
Being different and value creation is the backbone to form a solid business model. Watching someone else to act well, and then join the group as a "me too" is a recipe for mediocrity and inevitableFailure. A perfect example would be Coca-Cola in the market and energy drinks Red Bull takeover. Red Bull found a niche, offering something different and with the value. It was unique in the market and not even taste good, but it added value for those who distribute, then the word came and the masses finally on board, (again an abbreviated history, but suppose you get the picture). Here comes Coca-Cola takes the elevator plus and the mother also tells me it tasted like juice and says rubbishGimme my share. What happened? It fails, and it will continue no matter what they are trying to do fail. Why? They tried the masses who are indifferent and objective does not care to change. "I'll stay with Red Bull, thanks anyway," say the masses.
The key lies in a niche of the source, target the "early adopters" and offer them excellent value. So, now only in the current economic conditions but from now on you will be able to create a solid and profitable business model. Become a 'meand become a "scratch me too" head, standing in line for your government check every two weeks, thinking what went wrong?
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